CUSTOMER INVOLVEMENT IN NEW PRODUCT DEVELOPMENT: A SYSTEMATIC LITERATURE REVIEW OF CO-CREATION STRATEGIES AND INNOVATION OUTCOMES. Journal of Advanced Global Administration, Training, Research, Accounting and Management, [S. l.], v. 1, n. 1, 2026. Disponível em: https://jagatra.co.id/index.php/journal/article/view/4. Acesso em: 18 apr. 2026.